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We started this agency with the goal of helping exceptional Scandinavian brands achieve their American dream. Our focus on sales and logistics allows us to provide a comprehensive approach to PR and branding.


Lisa Agerman brings over 15 years of experience in the fashion, beauty, and marketing industries with a background in international leadership, expansion, and strategy gained from her time at the H&M Group. She also serves on the Board of Directors for the Swedish Chamber of Commerce (SACC-LA). Malin Eklund have spent over a decade working in media, production, and PR agencies, successfully promoting brands through podcasts, influencers, content creation, and events.

We view each of our clients as partners, collaborating closely with your team to ensure a seamless and enjoyable experience.

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Second Home offers a comprehensive People Representation service to help talented individuals from Scandinavia succeed in the American market, whether you're a musician, artist, author, influencer, or public figure. We create tailored PR strategies, utilize our extensive network, and organize exclusive events to boost your visibility and industry standing. Let us highlight your strengths and connect you with the American audience for international recognition and success. Contact us to make your Scandinavian talent shine in the US.

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